Meet Mikael - Founder of Funnel Analytics - Visualize Your Customer's Journey

In this episode of the Growth Mindset podcast, Coach Dave March interviews Mikael Dia, founder of Funnelytics. They discuss the intricacies of customer acquisition, the importance of trust in business, and the challenges of entrepreneurship. Mikael shares insights on marketing trends, the significance of founder-led content, and the realities of navigating the coaching industry. The conversation emphasizes the need for clarity in expectations and the ongoing challenges faced by entrepreneurs.

 

Key Takeaways:

- Customer acquisition is fundamentally a numbers game.
- Understanding your customer journey is crucial for success.
- Marketing trends vary by industry and business model.
- Building trust is essential in today's low-trust environment.
- Founder-led content can enhance the know, like, and trust factor.
- Entrepreneurship involves continuous challenges and learning.
- Expectations must align with reality to avoid disappointment.
- Cash flow is often the most stressful challenge for entrepreneurs.
- Due diligence is necessary when selecting a coach or mentor.
- Clarity in goals and needs is vital for business growth.

Chapters:

00:00 Introduction to Growth Mindset Podcast
01:45 Customer Acquisition Strategies
03:01 Trends in Marketing and Customer Acquisition
06:41 Building Trust in Business
08:42 Mikael Dia's Entrepreneurial Journey
10:12 Navigating the Coaching Industry
13:38 Understanding Expectations in Coaching
15:40 The Importance of Clarity in Marketing
19:48 Challenges in Entrepreneurship
25:12 Final Thoughts and Encouragement